L’Oreal, a French beauty and cosmetics company is currently developing synthetic skin with the ability to feel like humans do.
This information was made public at the Viva Technology conference held two weeks ago in Paris where L’Oreal displayed live demonstrations of its bioprinting technology that can 3D print humanlike skin.
According to the cosmetics giant, it has been consistently using this technology in its lab over the years to test new makeup products on synthetic skin. Before the invention, L’Oreal tested its products on animals, eventually ceasing the practice in 1989.
Bioprinting is the ability to use 3D printing with biology to reconstruct skin in personalized ways, adjusting for a fully inclusive set of actual reconstructed skin. This is going to be a revolution too. We’re doing it internally but also working with external partners as well.
Guive Balooch, Head of L’Oreal’s tech incubator
L’Oréal announced that their new skin bioprinting technology allows them to precisely replicate various real human skin types, including those with conditions like eczema and acne, as well as skin that can tan and heal from injuries.
To achieve its aim of developing skin that can actually “feel”, L’Oreal is collaborating with research institutes and startups to further develop its bioprinting technology.
We will have this kind of idea where sensors will allow us to not only have the ability to test on reconstructed skin but also have the sensory reality feedback, which is what happens when you apply products and all that so that we can get assessment of not only the efficacy but also the sensory feedback.
Guive Balooch
L’Oreal AI-Powered Assistant for Personalized Beauty Tips
In addition to investing in dermatological technology, L’Oreal unveiled beauty advancements in artificial intelligence at France’s tech show two weeks ago.
BeautyGenius, the generative AI-powered beauty assistant, scans its user’s face to identify facial features, provides analysis then recommends products best for the skin type.