Sony is back with a bold new flagship, the Xperia 1 VII, and this time, it’s not just about specs. It’s about the soul.
With deep roots in Sony’s legendary product ecosystem—Alpha, Walkman, and BRAVIA, the new Xperia isn’t just a smartphone. It’s an emotional experience wrapped in metal and glass, engineered for creators, audiophiles, and visual purists.
At launch, Sony set a clear mission: to deliver “experiences beyond imagination” for the dedicated and passionate.
That might sound lofty, but Sony is backing it up with real substance by combining the best of its camera, sound, and display divisions into one cohesive device.
Designed with Creators, for Creators
The Xperia 1 VII brings together insights from professional photographers, videographers, and musicians—people who expect more from their tools.
Sony’s development HQ at Minato Mirai collaborated across teams from Alpha, BRAVIA, and Walkman to infuse the Xperia with their collective expertise. The result? A smartphone with more Sony DNA than ever before.
From the enlarged shutter button that mimics the feel of a dedicated camera to the advanced AI Camera work that automatically tracks subjects and locks framing, this phone is built for capturing life’s moments with the precision of a DSLR.
Its new ultra-wide sensor performs beautifully in low light, offering full-frame-equivalent clarity, while optical telephoto zoom spans a flexible 85–170mm range.
Real-time Eye Autofocus, pose estimation, and auto framing make it easier than ever to shoot like a pro—even while chasing after your kids.
Xperia Intelligence: Smart Where It Matters
Sony introduces “Xperia Intelligence,” a proprietary AI engine tailored specifically for Xperia devices. It’s not just another AI gimmick—it’s trained using Sony’s vast trove of visual and audio content, and optimized to enhance real-world use.
This AI powers everything from auto-exposure and white balance to real-time tracking, while also enhancing audio upscaling with DSEE Ultimate, a feature developed with Sony Music.
Whether you’re recording a vlog, streaming a concert, or filming a birthday party, Xperia Intelligence ensures the output looks and sounds stunning.
And it’s not just about helping you capture the moment—it’s about letting you live it. Thanks to auto framing and stabilization, the Xperia 1 VII tracks your subject effortlessly, so you don’t have to stay glued to the screen. You can be present and get the perfect shot.
Audio That Rivals Standalone Players
Sony hasn’t forgotten its audio legacy. The Xperia 1 VII is powered by Walkman® tech, with audiophile-grade hardware baked in.
From high-quality capacitors to gold-infused soldering in the 3.5mm jack, every detail is meticulously tuned to deliver a wide, immersive soundstage. This phone doesn’t just play music. It respects it.
Thanks to LDAC support, even wireless playback approaches Hi-Res Audio quality. And with DSEE Ultimate, compressed tracks and streaming services are elevated—restoring depth, clarity, and emotion.
Engineers involved in the project explained how even subtle hardware changes, like using gold in the solder, led to significant improvements in dynamic range and sound texture. The result? Audio that rivals dedicated Walkman players—delivered from a device that fits in your pocket.
BRAVIA Visuals on a 6.5” Canvas
Sony’s commitment to visual quality continues with a display inspired by BRAVIA TVs. The Xperia 1 VII is tuned to deliver exceptional clarity, contrast, and colour accuracy regardless of lighting conditions.
With Sunlight Vision, peak brightness improvements, and a new rear light sensor, the screen remains vibrant even in harsh daylight.
Behind the scenes, Xperia’s AI remasters visuals in real time, optimizing texture and dynamic range to bring them closer to what the human brain remembers, not just what the camera sees.
Sony’s display engineers developed this using an AI model trained on BRAVIA’s image processing technology, then calibrated it manually, pixel by pixel, to reach new levels of realism.
Say you’re watching movies, editing photos, or just scrolling, the display will deliver a premium experience in any setting.
A Smartphone That Feels Personal
Xperia 1 VII isn’t trying to compete on megapixels or refresh rates alone. It’s redefining what a smartphone can feel like.
Whether you’re filming your child’s first steps, listening to your favorite track in pristine clarity, or reliving a memory on a vibrant display, this Xperia is designed to disappear into the background, so you can focus on the moment.
The hardware feels premium, with a rigid frame and tactile rear glass that exudes craftsmanship. Battery life? It easily powers through two full days, meaning you’re always ready to create or consume content without compromise.
Sony’s engineers repeatedly emphasized one idea: the best camera is the one that lets you live in the moment. The Xperia 1 VII does just that. It respects your passion, your eyes, and your ears, and it does so with quiet confidence.
The Xperia 1 VII isn’t just Sony’s latest flagship. It’s a statement of intent—a refined tool for people who care about the finer details in life.
By integrating Alpha-level photography, Walkman-grade audio, and BRAVIA-quality visuals, Sony has created a smartphone that doesn’t just meet expectations, it stirs emotions.
Whether you’re a parent, a creator, or someone who just wants technology to enhance, not interrupt, your everyday moments, the Xperia 1 VII is worth a serious look.
