Meta Platforms is set to empower content creators in Nigeria by enabling them to monetize their content through advertisements and other features. This move aims to retain the nation’s top content creators on Meta’s platforms.
Nick Clegg, the President of Global Affairs at Meta, announced that these monetization options and features are expected to go live before June 2024.
Meta introduced the “Ads on Reels” program in 2023, allowing content creators in the United States, Australia, Canada, and South Korea to earn revenue based on the performance of their reels.
This performance-based model rewards creators based on the number of plays their content receives, enabling them to concentrate on producing engaging content that resonates with their audience and fosters growth.
During a week-long visit to South Africa, Kenya, and Nigeria, Nick Clegg engaged with Nigeria’s leading content creators at Meta’s Lagos office. Acknowledging the global influence of Nigerian creators, Clegg highlighted forthcoming opportunities, including the ability to run ads in-stream and utilize tools such as Instagram stars and gifts, aligning with features available to creators worldwide.
Moreover, Clegg discussed Meta’s investment in subsea cables, emphasizing their recent installation in Lagos and Uyo in February 2024. This investment is crucial, especially in the wake of recent disruptions to internet services and banking systems caused by damages to subsea cables across Africa. Clegg highlighted the resilience of Meta’s infrastructure, designed to mitigate such disruptions by sinking cables deeper beneath the seabed.
Addressing broader connectivity challenges, Funke Opeke, CEO of MainOne, highlighted the underutilization of broadband capacity among fiber providers in 2018.
Clegg acknowledged this issue, mentioning discussions with Opeke and government officials in Abuja regarding strategies to enhance internal connectivity. He noted the government’s commitment to leveraging external expertise and capital to address this challenge gradually.
