By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
RebruitRebruitRebruit
  • Latest
  • Finance
  • Technology
  • Security
  • Guides
Reading: Klarna’s NYSE IPO Filing Signals a $15B Comeback for Buy Now, Pay Later Giant
Font ResizerAa
RebruitRebruit
Font ResizerAa
Search
  • Latest
  • Finance
  • Technology
  • Security
  • Guides
Follow US
  • About
  • Our Standards
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms of use
© 2025 REBRUIT | We don’t control content on external sites. Read more about how we handle external links

Home » Klarna’s NYSE IPO Filing Signals a $15B Comeback for Buy Now, Pay Later Giant

Latest

Klarna’s NYSE IPO Filing Signals a $15B Comeback for Buy Now, Pay Later Giant

Swedish fintech Klarna aims for a U.S. listing under ticker KLAR, targeting growth amid a volatile market and fierce competition.

March 15, 2025
Share
5 Min Read
klama
SHARE

On Friday, March 14, 2025, Klarna, the Swedish fintech pioneer of buy now, pay later (BNPL) loans, filed its IPO prospectus with the SEC, setting the stage for a public debut on the New York Stock Exchange under the ticker symbol KLAR. While the company has yet to disclose the number of shares or price range, analysts peg its valuation at around $15 billion—a remarkable recovery from its $6.7 billion low in 2022. This move marks Klarna’s resurgence and tests the waters for tech IPOs in a jittery U.S. market. Here’s why this listing matters and what’s at stake for the BNPL trailblazer.

Contents
A U.S. Listing Over Europe: Strategic Advantage or European Loss?From Boom to Bust to Bounce-BackTiming the Market: Opportunity or Risk?Competing in a Crowded BNPL ArenaBanking Ambitions and Fee DisruptionWhat’s Next for Klarna and Investors?

A U.S. Listing Over Europe: Strategic Advantage or European Loss?

Klarna’s decision to list on the NYSE deals a blow to European exchanges, which have struggled to keep pace with the U.S. in attracting tech giants. CEO Sebastian Siemiatkowski has long hinted at a U.S. preference, citing greater visibility and regulatory clarity. “The U.S. offers better advantages for fintech growth,” he noted in past interviews, a sentiment echoed by Spotify’s 2018 NYSE debut. With 37 million U.S. customers and a 38% revenue spike in the market last year, Klarna’s focus on American expansion makes this a logical step—though it underscores Europe’s challenge in retaining its tech stars.

From Boom to Bust to Bounce-Back

Klarna’s journey has been a rollercoaster. Valued at $46 billion in a 2021 SoftBank-led round during the pandemic e-commerce boom, it plummeted 85% to $6.7 billion by 2022 amid rising interest rates and a fintech reckoning. Yet, 2023 marked a turnaround, with profitability restored and 2024 revenue soaring 24% to $2.8 billion. Operating losses shrank to $121 million, while adjusted operating profit hit $181 million—up from a $49 million loss in 2023. Analysts now estimate a $15 billion valuation, fueled by Klarna’s 93 million active users and a BNPL market projected to hit $160 billion by 2032.

Timing the Market: Opportunity or Risk?

Klarna’s filing comes as tech IPOs creep back after a drought since late 2021, when inflation and rate hikes spooked investors. Recent debuts—Reddit in October 2024, ServiceTitan in December, and CoreWeave earlier this month—suggest a thaw, but volatility looms. The Nasdaq’s four-week slide, ending Thursday at a September low before a Friday rebound, reflects tariff-related unease under the second Trump administration. Friday’s University of Michigan data showed consumer sentiment dipping to 57.9 in March, below the expected 63.2, adding pressure. Klarna’s success hinges on navigating this choppy backdrop.

Competing in a Crowded BNPL Arena

Founded in 2005, Klarna’s BNPL model—splitting purchases into interest-free installments—reshaped online shopping, boasting partnerships with 575,000 merchants like Nike and Airbnb. But competition is fierce. Affirm (public since 2021), Afterpay (acquired by Block for $29 billion in 2022), and PayPal dominate, while banks like JPMorgan Chase, Citigroup, and Bank of America, plus card networks Visa and Mastercard, vie for share. Digital banks like Revolut and Nubank also loom. Block’s recent FDIC approval for direct loans via Square Financial Services ups the ante. Klarna must lean on competitive rates and incentives to stand out.

Banking Ambitions and Fee Disruption

As a licensed bank in Europe since 2017, Klarna has been partnering with WebBank in the U.S. but aims to secure its license. “We want to accelerate our money transmitting licenses,” Siemiatkowski told CNBC in December 2024, pledging $1 billion to challenge “horrendous credit card fees” Americans face. With merchant fees (3.29%–5.99% per transaction) driving most of its revenue, Klarna’s U.S. banking push could diversify income and disrupt traditional finance—if regulatory hurdles are cleared.

What’s Next for Klarna and Investors?

Backed by Sequoia Capital, Atomico, and SoftBank’s Vision Fund, Klarna’s IPO—slated for April 2025—could raise over $1 billion, funding growth and U.S. ambitions. But risks abound: market swings, consumer confidence, and a crowded BNPL field. A successful debut could signal a fintech IPO revival, while a stumble might highlight valuation and regulatory concerns. As Siemiatkowski steers Klarna toward its NYSE moment, the stakes are high for this Swedish upstart to reclaim its pandemic-era glory. Watch for updates as the SEC review unfolds.

Share This Article
Facebook Whatsapp Whatsapp Bluesky Copy Link
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

iOS 19
What’s Coming in iOS 19: A Fresh Look and Smarter Features
Technology
Block
Square’s Bitcoin Payment Pilot: Bringing Crypto to Everyday Retail
Finance
METAMASK
MetaMask Embraces Solana: A New Era for Multi-Chain Wallets
Finance
Read Smarter, Not Harder
Read Smarter, Not Harder: These Apps Will Help You Read More Anywhere
Guides
Samsung-One-UI-8
15+ New Features Coming to One UI 8
Latest

You Might Also Like

samsung
Latest

Don Belle Boost Samsung Galaxy A-Series Buzz

May 23, 2025
Claude AI
Latest

What You Need to Know About the Claude 4 Release

May 23, 2025
Xperia 1 VII
Latest

Xperia 1 VII: Sony’s Most Creator-Focused Smartphone Yet

May 13, 2025
Apple’s AI Search Move Could Cost Google Billions
Latest

Apple’s AI Search Move Could Cost Google Billions

May 13, 2025
AMD Beats Q1 2025 Expectations, Despite Trade Pressures Between the U.S. and China
Latest

AMD Beats Q1 2025 Expectations, Despite Trade Pressures Between the U.S. and China

May 6, 2025
gtaVI
Latest

Grand Theft Auto VI is officially coming on May 26, 2026

May 6, 2025
WWDC 2025: Here’s what we can expect from Apple in June
Latest

WWDC 2025: Here’s what we can expect from Apple in June

May 5, 2025
Apple and Anthropic Are Teaming Up to Build an AI-Powered Coding Platform
Latest

Apple and Anthropic Are Teaming Up to Build an AI-Powered Coding Platform

May 3, 2025
Follow US
© 2025 REBRUIT | We don’t control content on external sites. Read more about how we handle external links
  • About
  • Our Standards
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms of use
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?