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Reading: Apple may soon lose its position as the Most Valuable Global Brand to Microsoft
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Home » Apple may soon lose its position as the Most Valuable Global Brand to Microsoft

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Apple may soon lose its position as the Most Valuable Global Brand to Microsoft

Microsoft's valuation went up to over $2.8 trillion in 2023, coming within 5.7% of Apple's $2.98 trillion valuation

November 25, 2023
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This year Microsoft experienced a substantial growth surge, propelled by the surging demand for AI solutions. Satya Nadella’s leadership played a vital role in positioning Microsoft as a frontrunner in the ongoing AI revolution, making it the closest competitor to Apple which has retained its title as the “most valuable company.”

Apple claimed the title of the world’s most valuable company in 2011 with a market cap of $340 billion. Over the years, Apple maintained its dominance, reaching the remarkable milestone of a $1 trillion valuation in 2018 and approaching a $3 trillion valuation this year. Now that Microsoft is experiencing massive growth month after month, this could be a threat to Apple’s supremacy.

Microsoft’s valuation went up to over $2.8 trillion in 2023, coming within 5.7% of Apple’s $2.98 trillion valuation. The tech giant witnessed a relentless rally throughout the year, achieving new all-time highs amid robust demand for its AI and cloud services.

To claim the title of the most valuable company, Microsoft’s shares must surpass the $400.5 mark. Currently, Microsoft’s stock price stands at $377.2, compared to Apple’s $189.7. That’s where Satya Nadella the CEO of Microsoft comes in.

Satya Nadella’s Impact on Microsoft’s Success

The remarkable growth of Microsoft in 2023 can be attributed to Satya Nadella’s influence. Nadella is an Indian-American business executive chairman and CEO of Microsoft. He succeeded Steve Ballmer in 2014 as CEO and John W. Thompson in 2021 as chairman. Under Nadella’s visionary leadership, Microsoft underwent strategic shifts, with a primary focus on a cloud-first, mobile-first approach that solidified the company’s dominance in the evolving tech landscape.

This strategic move and Nadella’s commitment to innovation led to unprecedented growth in Microsoft’s cloud computing platform, Azure; including other Microsoft products and services such as Windows OS and Microsoft Surface.

Fast-forward to 2023, the year of the AI revolution, Nadella continued to leave an indelible mark. Under his guidance, Microsoft forged a groundbreaking partnership with OpenAI, the creator of ChatGPT, investing $13 billion in Sam Altman’s startup. In return, Microsoft gained access to ChatGPT’s underlying large language model (LLM), GPT. This resource was strategically employed to revitalize Microsoft’s products and services, spanning across, Azure, Office, Bing, and GitHub.

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