To commemorate World AIDS Day 2023, Apple has once again joined forces with the nonprofit organization (RED) to amplify awareness of HIV/AIDS and generate funds for The Global Fund. This longstanding partnership, which originated in 2006, shows Apple’s unwavering commitment to supporting this cause.
Over the past 17 years, Apple’s dedication has translated into a substantial contribution, exceeding a quarter of a billion dollars directed towards The Global Fund’s HIV/AIDS initiatives in sub-Saharan Africa. This substantial financial support has been facilitated through the sale of Apple’s vibrant and iconic RED iPhones, cases, and headphones. This year’s (RED) lineup introduces the new RED Apple Watch, a device that has garnered praise, as evidenced in our comprehensive Apple Watch Series 9 review.
Making a difference on World AIDS Day with Apple is more accessible than ever this year. From now until December 4, a portion of the proceeds from select in-app purchases in popular mobile games, including Monopoly Go, Gardenscapes, and EA Sports FC Mobile, will be directly allocated to The Global Fund. Monopoly Go, recognized with the prestigious Google Play Best of 2023 award for Best Pick Up & Play game, provides an excellent opportunity to contribute while enjoying a compelling gaming experience.
Moreover, in a gesture to encourage support, Apple has initiated a donation campaign lasting until December 8. For every purchase made using Apple Pay on the official website, through the Apple Store app, or at an Apple Store location, Apple will donate $1. This initiative broadens the avenues for individuals who may not be inclined towards the (RED) aesthetic but still wish to make a meaningful contribution.
For those seeking to deepen their understanding of the HIV/AIDS epidemic, Apple has curated a collection of informative resources. Explore a range of books, TV shows, and films available on Apple Books, Podcasts, and TV services to gain insights into the ongoing challenges and advancements in the fight against HIV/AIDS. As Apple continues to leverage its influence and innovative products for social good, each contribution made by users becomes a valuable step towards a world without HIV/AIDS.