Apple is gearing up to unveil the new iPhone 15, along with refreshed Apple Watches and AirPods, this Tuesday. As we gear up for this highly anticipated release, there are several key events and milestones to keep an eye on leading up to the moment when these cutting-edge iPhones finally hit the market.
Apple has already unveiled its YouTube video countdown, and we’re here to ensure you don’t miss out on the next big Apple special event. To stay in the loop and receive a timely reminder, sign up here and click on the Notify Me button. And if you prefer watching on your terms, rest assured that you can also catch the event live on apple.com and the Apple TV app.
Tuesday, September 12, 10 a.m. Pacific
Get ready for an exciting Steve Jobs Theater in Apple Park event. Tim Cook will kick off the pre-recorded keynote, followed by a hands-on experience with the new products, including the iPhone 15 lineup (Standard, Plus, Pro, and Pro Max), Apple Watch Series 9, and AirPods Pro with USB-C. The keynote will likely end between 11:00 and 12:45 p.m. Pacific Time if things go according to plan.
September 12/13, Exclusive Access
Apple will grant exclusive early access for product reviews to a curated group of enthusiasts, media professionals, and popular tech YouTubers, which of course will include MKBHD, MrWhoseTheBoss, Unbox Therapy, Ranjit Kumar, and other eligible individuals.
Friday, September 15
This day you can start your pre-order for any of the latest products. While the specific timing for all regions hasn’t been confirmed yet, those in Sydney and San Francisco may have an early advantage. Rumors of potential delays for the iPhone 15 Pro Max (or Ultra) are attributed to supply shortages. However, the accuracy of these rumors remains uncertain, so just take it with a grain of salt.
Monday 10 a.m (PT), September 18: New Sofware Release
Apple typically drops new software every Monday. Going by their historical schedule and release pattern, expect the release of iOS 17, iPadOS 17, watchOS 10, and tvOS 17 for iPhone, iPad, Watch, and Apple TV on the upcoming Monday.
September 19th and 20th 6 a.m. (PT)
Expect early impressions of the iPhone and Apple Watch soon. iPhone reviews drop first, followed by Watch reviews the next day.
Friday, September 22, Open for sale
On this day Apple’s range of 2023 iPhones and Watches will go on sale. As for what typically happens when the products go on sale, expect a high level of anticipation and excitement among consumers. Long lines often form at Apple stores, and online pre-orders sell out quickly.